DIY Digital Marketing
A comprehensive guide to simplify your marketing + grow your business!
Effectively marketing your business is hard. It's even harder when you're not sure where to start, who to target or how to do it.
Does this sound like you?
* You're not sure which tools you should use to market your business?
* You feel like it will take to much time to learn and do each week?
* You're not sure which platforms & channels your customers are on?
* You're not sure how to measure the success of your efforts?
If you answered yes to any of the above, don't worry- you're not alone! According to a recent Forbes article, 70% of small business owners do their own marketing, but less than 20% are satisfied with their results.
As a small business owner and entrepreneur, the two things you have the least of are time & money. So how can you effectively market your business without investing a lot of time to learn it or hiring an outside agency to take care of it for you?
By following a step-by-step strategy!
And that's why I'm taking everything I've learned over the last 12+ years of being a small business owner + marketing agency consultant and sharing it with you!
I spent seven years running a successful organic farm & brewery with my husband (so successful that we actually had to close our doors because we created so much traffic in our rural town... but, that's a story for a different day!) Since we had a shoestring budget, I used creative + innovative ways to grow our business. And, they worked!
After we closed our doors, I spent almost five years at a few different digital marketing agencies learning the ropes of how digital marketing agencies run + help their clients achieve phenomenal results. I helped tons of small businesses across around the nation grow their businesses + increase sales through digital marketing.
I truly understand how hard it is to market your business on the noisy web, but you have to do it. And you have to know how to do it. It's so much more than just social media or a monthly newsletter.
That is exactly why I created this course! It is a step by step plan that walks you through everything you need to know to grow. It's the tools + strategies that I used in my own business, plus what I learned at agencies, mixed with what I use on my current clients! It will walk you through each module at your own pace- go as fast or as slow as you'd like! We'll also have a one-on-one strategy call to go over your goals, obstacles and answer any questions that you may have!
You might be wondering how you can fit this into your already ridiculously full schedule, but I promise that it can be done in a few hours a week. Seriously.
I have done A LOT of research and can honestly say that I have not found a plan of action for small businesses like this one. Each lesson shows you exactly what to do + how to do it. Plus, there downloadable resources with each module to keep you on track and moving!
Here's what you will learn:
1. What digital marketing is + how to effectively use it to grow your business! (Spoiler alert- there's a lot more to it than social media)
2. How to audit your website + messaging to ensure that you are reaching your target customers!
3. What exactly SEO is + how to implement best practices to get found on the web!
4. How to use social media that gets results + which platforms you should be using (you may not need to be on all of them)!
5. Why email marketing is effective + how to do it + the tools to grow your list = growing your business!
6. Which metrics you should be measuring + a template to track them!
7. Which marketing tasks you should be doing and when!
8. How to automate many of your marketing tasks!
9. And much more! All in a step-by-step strategy to follow to implement each step so you can grow your business!
Here's what you'll get:
30 Page In-depth guide
A comprehensive guide that walks you through each element step by step so you know everything you need to know to simplify + grow!
12 Downloadable PDF's
To further explore each topic and walk you through step-by-step, so you'll have complete confidence to effectively market your business.
Private Facebook Group
When you enroll, you'll also be added to a private Facebook group to get more information, tips, motivation and accountability!
With over 12 years of experience in marketing as both a small business owner and consultant at digital marketing agencies, Nicole Bernard has gathered her knowledge and experiences to create courses specifically for small businesses + entrepreneurs. She uses the exact strategies that she implemented to grow a successful business, as well as the tools she learned working at digital marketing agencies that produce big results. With a career that includes working with Microsoft and Venus Williams, Nicole now owns her own marketing agency and helps small business's across the country simplify + grow! Learn more about Nicole here: https://www.nb.marketing/about
StartJoin the community!
StartIntroduction Video (9:20)
StartDIY Digital Marketing For Small Businesses + Entrepreneurs PDF Guide
StartS.M.A.R.T Goals Worksheet
StartBuyer Persona Worksheet
StartBranding + Messaging Worksheet
StartOnline Listings Checklist
StartContent Strategy Worksheet
StartSocial Media Worksheet
StartEmail Marketing Worksheet
StartKPI's + Reporting Worksheet
StartComplete DIY Digital Marketing Checklist
"I love how your message of simplicity is at the core. There is so much information out there so I feel the way you are presenting this (as simplistic and a step-by-step process) can help someone, like me, have less stress in creating a marketing plan for their biz!"
- Cassia R., Professional Photographer, Cassia Rivera Photography
"This is excellent content. It is written in such a way that explains each topic, but it's understandable. I want the process! I want to take what I've just learned and start implementing it! "
- Doug B., Broker, RE/MAX Alliance